Technology Spending on Revenue Virtual Reality Market - APAC Grows Stronger in Demand for market
Future
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Market Definition:
The global virtual reality market was estimated as USD 1.41
Billion in 2016 and is expected to reach USD 63.12 Billion by 2025, growing
significantly with a CAGR of over 52.8% during the forecast period. Growing
applications of virtual reality technology and associated devices across wide
areas, such as aerospace & defense, commercial, consumer electronics,
industrial and medical field and increasing interest of large technology
companies in virtual reality is fuelling the growth of the market. Moreover, easy
availability of head-mounted displays and other hardware components are driving
the growth of virtual reality industry.
Virtual Reality is a three-dimensional, computer generated
environment which can be explored and interacted with by an individual. There
are wide varieties of applications for virtual reality which includes
architecture, sport, medicine, arts, entertainment and gaming, healthcare, etc.
Moreover, with sound and vision, companies are also working on integrating more
intelligence into the VR, to enhance their experience. Increasing trends in the
virtual reality industry are related to the field of e-commerce. E-commerce
companies have started adopting VR to enhance shopping experience for
customers. Moreover, advertising companies are using VR to attract users to
market their products. However, the high cost of virtual reality devices is the
main factor obstructing the growth of this market.
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Market Analysis with
Latest Growth Factors:
The global virtual reality market is bifurcated based on the
device, components, technology, application and region. Based on the device,
the market is segmented as head-mounted display (HMD), gesture tracking devices
(GTD) and projectors & display walls (PDW). Decrease in the prices of HMD
has led to growth in the use of HMD devices, in the field of consumer goods,
commercial, medical, industrial sectors among others. Owing to this, the
segment is expected to grow at the fastest pace during the forecast period.
Moreover, the use of HMDs in important applications such as education and
training, are the factors fuelling the growth of the virtual reality industry.
Major Key Players:
Major Players in the global virtual reality market include
Oculus VR LLC., Sony Corporation, HTC Corporation, Samsung Electronics Co.,
Ltd., EON Reality Inc., Google Inc., Microsoft Corporation, Vuzix Corporation,
CyberGlove Systems Inc., Sensics, Inc., Leap Motion Inc., and Sixense
Entertainment, Inc. Recently in May 2018, Microsoft announced the launch date
of its two enterprise apps on the HoloLens. The company announced that the apps
Remote Assist and Layout, will be launched on May 22. Other players are
similarly involved in research & development, acquisitions, expansions and
collaboration for their strategic growth.
Market Segmentation:
Further, based on the components, the market is segmented as
hardware components and software components. Hardware segment is the dominating
segment, contributing a major share to the overall revenue, owing to the low
cost of the electronic components as well as vast use of sensors. Few
disruptions in the VR technology, which are expected to have huge impact on the
hardware market size, while the software is anticipated to dominate the
components segment in future, due to easy and simple interface.
Based on the technology, the market is bifurcated as
non-immersive and semi & fully immersive technologies. The semi & fully
immersive VR technology was the largest segment in terms of size, during 2016
and is anticipated to continue dominating the market over the forecast period.
This is due to the rising preference of HMD-based VR devices, which are
employed with semi & fully immersive technology. Based on the applications,
the market is segmented as aerospace & defense, commercial, entertainment
and gaming, industrial, healthcare and others. The application in the field of
entertainment and gaming accounted for the largest market share, owing to its
high penetration in the gaming industry. Commercial application is projected to
be the second-largest application segment to grow during the forecast period,
due to the rising demand for virtual reality devices for educational training.
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Region Analysis:
North America is expected to dominate the virtual reality
market, owing to the increasing interests of companies and huge investments by
the major players in VR technology in this region. The Asia-Pacific market is
valued to grow at the fastest pace, due to the increased numbers of startups in
developing countries such as China, India, Japan, and South Korea. Therefore,
increased acceptances for the VR technology in the APAC region are the factors
driving the virtual reality industry.
Major Points from Table
of content:
•
Executive Summary
•
Research Methodology
•
Market Dynamics
•
Industry Overview
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(2017-2025)
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Global Cancer Biomarkers Market, By Regions
(2017-2025)
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Market Competition Analysis
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